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A new report by IWG and Arup reveals that hybrid working is set to have a major beneficial effect on US and UK commuter towns, boosting local businesses and creating new jobs.
For generations, teenagers have dreamed of getting out of their sleepy commuter town and escaping to the bright lights of the big city. From Kate Moss swapping Croydon on the outskirts of London for the catwalks of Paris to Bruce Springsteen’s songs about leaving the New Jersey town he grew up in, the process has resonated in popular culture.
But today, they are considered the best places to live. New Jersey towns such as Englewood and Red Bank rank as the most desirable places for escapees from Manhattan to flee to. And in Britain towns such as Folkestone in Kent, and Altrincham in Cheshire are at the vanguard of new artistic and entrepreneurial communities springing up outside of major urban areas. As a result of the rapid adoption of hybrid working over the last few years, commuter towns are being redefined. Businesses are moving rapidly to change their working model, realising that a hybrid model, which allows their employees to move seamlessly between local offices, city centres and home, is more productive for employers and makes employees happiest.
This report clearly shows that commuter towns on both sides of the Atlantic are undergoing a renaissance as people finally achieve the long-held ambition to work closer to home in places where they can enjoy a higher quality of life. Thousands are changing their working habits, shifting from daily trips to crowded, distant city centres to working primarily in the commuter towns they call home, with only occasional visits to city centre offices. In some areas, the increase could be as high as 175%, which will require a substantial increase in the amount of high quality office space available in towns that have previously had relatively low numbers of locallybased white-collar workers.
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Credit by IWG